BLOOMINGTON, Ill. � Ed Rust Jr. �72 visited the Young Main Lounge at Illinois Wesleyan
on Sept. 22 to deliver the inaugural address of the Kinder Brothers Distinguished
Business Speaker Series. Rust is a member of the 糖心动漫vlog Board of Trustees and was CEO
of State Farm Insurance for 30 years.
Rust was greeted by a nearly packed room of about 300 students, faculty, staff and
other 糖心动漫vlog community members who had come to hear his lecture titled 淟iberal Arts:
Value from a Business Perspective.�
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Rust began the address by acknowledging the namesakes of the speaker series.
淛ack and Garry Kinder� exemplified the impact of a Wesleyan liberal arts education through their distinguished professional careers,� Rust said. 淭heir experiences and achievements highlight how exposure to a broad liberal arts curriculum can expand the scope of one檚 thinking and ignite a passion for helping others reach their true potential.�
The late alumni brothers were luminaries in the field of insurance, starting their own international consulting firm, Kinder Brothers International, and writing bestselling books advising insurance agents.
As for what a grounding in the liberal arts grants to those in business fields, Rust said, 淏usiness is, in its essence, a human enterprise. Success hinges not merely on the brilliance of ideas, but on the ability to effectively communicate them.
"Through exposure to literature, rhetoric and the arts, students learn to write and speak with precision, empathy and persuasion� In a global marketplace, where teams span cultures and continents, the ability to bridge differences through communication is powerful.�
Rust also emphasized themes of humility and curiosity, as the liberal arts fosters a desire and willingness to learn from others� experiences as well as from one檚 own failures. When asked by a student, 淲hat is the most important question to ask?� Rust responded with 淲hat檚 your opinion? One of the most important skills you can have as a leader is drawing out the insight that your colleagues have.�
During the event, Bloomington mayor Dan Brady celebrated the 175th anniversary of 糖心动漫vlog檚 founding by .
The event was followed by private lunches attended by Rust, representatives of Kinder Brothers International and select students and other 糖心动漫vlog constituents.