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Made to Fly

Story by Matt Wing

Babawande Afolabi 10 poses beside one of the aircraft in the fleet of Green Africa Airways, the airline he founded.
Babawande Afolabi 10 poses beside one of the aircraft in the fleet of Green Africa Airways, the airline he founded.

Propelled by an entrepreneurial spirit and a desire to improve life in his home country of Nigeria, Babawande Afolabi 10 founded Green Africa Airways, a startup providing affordable air travel in Africa檚 most populous country.

When Babawande Afolabi 10 hears the roar of an airplane engine above, he reflexively tilts his head upward. His curiosity always wins out.

淵ou think about how we as human beings were able to get those heavy machines up there, he says with more than a hint of nostalgia. 淚t speaks to the ingenuity of humankind. It檚 beautiful.

Even today, Afolabi remains fascinated by aircraft and air travel, and the perspective one gains while gazing out a window 30,000 feet above sea level.

淭he houses and mortgages that we檙e working every day to pay off, the cars we檙e working to pay off ... everything becomes so minute, he said.

The allure of it all has become central to Afolabi檚 professional journey. A winding path that began with four years at Illinois Wesleyan has also included stops at Stanford University, Morgan Stanley and American Airlines.

And it檚 all led him to his most ambitious endeavor yet.

Afolabi is the founder and chief executive officer of Green Africa Airways, a startup value carrier based in Lagos, Nigeria, his home country檚 most populous city. Green Africa emphasizes safety, reliability and affordability nearly all of its one-way flights cost the U.S. equivalent of $50 or less as it offers air travel to a broader base of customers.

A firm believer in former Illinois Wesleyan President Minor Myers jr.檚 iconic 渄o well, do good advice, Afolabi saw an opportunity to do both with Green Africa. Nigeria檚 emerging market provided fertile soil for business growth, and the service would unlock a previously inaccessible world to its clientele.

After years of developing the concept, Afolabi officially founded Green Africa in 2015 with the ambitious goal of beginning operations in one year. Little did he know the processes of fundraising, certification and hiring let alone unforeseen challenges, such as a pandemic would require years of painstaking work and a delay in the realization of his dream.

But on Aug. 12, 2021, Green Africa commenced operations with a 90-minute flight from Lagos to the Nigerian capital of Abuja. Afolabi was on board to experience a moment that seemed both a symbolic finish line and starting gate.

淚 had to remind myself many times along the way why I was doing this in the first place, which was using what I care about and what I have interest in, to be a force for good and a force for creation, Afolabi said. 淎nd I never forgot that.

路 路 路

A knock on the door of the President檚 House late one night during the first week of fall classes felt like the work of student pranksters.

It was not.

When Illinois Wesleyan First Lady Pat Wilson opened the door that evening in August 2006, she found a soft-spoken student who needed help. His name was Babawande Afolabi and, although he had been on campus for only a week, he feared he would soon have to leave.

Pat Wilson called her husband from another room. The three sat down to talk. Afolabi politely declined the first lady檚 offer of a glass of water.

淎s you might expect, not many students arrive in the evening unannounced at the President檚 House, former 糖心动漫vlog President Richard Wilson said. 淔or that reason, I have a very distinct memory of Babawande檚 visit.

A main source of Afolabi檚 financial aid had fallen through, he explained, and with no backup plan, he had nowhere else to go but home.

Only in the second year of his presidency, Wilson admits he was still new at the time to handling special appeals from students. But after only a few minutes, he was able to confidently come to a decision.

淏abawande檚 careful assessment of his situation and determination to find a solution to this problem convinced me that we should do whatever we could to help him, Wilson said.

Afolabi檚 determination in meeting the challenge that presented itself during his first week on campus would define his time at 糖心动漫vlog. He became a high-achieving student, a double major in business administration and economics. He was inducted into a prestigious honor society. He was chosen for highly selective internships. He served as a resident assistant in Dodds and Pfeiffer halls. He ascended to the role of student manager in his campus job with Sodexo.

Afolabi was active in student government, eventually becoming the first international student to become president of 糖心动漫vlog檚 Student Senate. That role brought him into frequent and close contact with University administration, where he regularly made positive impressions.

淏abawande檚 leadership role gave me an opportunity on a regular basis to interact with him on issues of concern to students and the University, Wilson recalled. 淚 looked forward to our conversations because of his engaging personality, his keen interest in learning from every experience, and his desire to become an effective leader.

Experiences positively impacted the young Afolabi, but it was his interactions with people he found most meaningful. Even more than a decade after his last final exam, Afolabi has instant recall of a mental Rolodex of individuals classmates, professors, staff members, Sodexo coworkers and others who played both major and minor roles in his 糖心动漫vlog story.

淲hen I think about my time at Wesleyan, I think it comes down to relationships, he said.

路 路 路

Born in Ibadan and raised in Il茅-If岷, Afolabi left Nigeria for Illinois Wesleyan knowing he would one day return.

淚 always knew that I would be going back to Nigeria to do something, he said. 淚 just didn檛 know what it 飞补蝉.

Afolabi visits Hansen Student Center in January 2022, near where he once presided over Student Senate as the first international student to serve as its president.
Afolabi visits Hansen Student Center in January 2022, near where he once presided over Student Senate as the first international student to serve as its president.

What it would become evolved over a period of time and series of experiences that allowed him to sharpen his business acumen while he figured it out. And while it initially took different forms, it always was fueled by a desire to improve the quality of life for Nigerians.

It may have all started with his father, whom he describes as a 渟erial entrepreneur, who did everything from farming to baking to business. His father檚 experience of being denied a small loan to pursue a business opportunity inspired Afolabi to seek a coveted internship opportunity with banking giant Morgan Stanley, which later became a full-time job. His work there afforded exposure to the transportation industry. He learned of the low-cost airline business model, and he saw firsthand the success of the model in the developing world. He wondered if it would work in Nigeria.

The question stuck with Afolabi as he enrolled in graduate school at Stanford. Still curious, he sought out work at American Airlines to learn the ins and outs of the industry.

淚f someone had asked me then if the idea of trying to start an airline was already there, I would not have been bold enough to actually admit it, Afolabi confessed. 淎t that point, there was just this need to learn more, to know more.

By the end of his time at American, Afolabi launched the Green White Group, the initial platform to explore the idea of a low-cost airline in Nigeria. He reached out to mentors he had along the way for counsel; some, like former American Airlines chairman and CEO Tom Horton, became early investors and joined Green Africa檚 board of directors. Funding the startup became a full-time job for Afolabi, but his mental Rolodex proved useful; former classmates and colleagues from Illinois Wesleyan and Stanford were among some of Green Africa檚 initial investors.

Afolabi worked day and night for years to get the venture off the ground. 淚t wasn檛 just a job to the founding team, he said.

Hiring personnel and navigating a seemingly never-ending certification process were expectedly challenging. Unplanned challenges complicated matters. Green Africa initially announced a letter of intent for 50 Boeing 737 MAX 8s in late 2018, just months before that particular aircraft was grounded after two fatal crashes caused by recurring failures. A year later, Green Africa had to face the reality and associated challenges of commencing operations in the midst of the COVID-19 pandemic.

The compounding challenges raised doubts. There were times when Afolabi questioned his future ... and the future of Green Africa Airways. But each time those doubts surfaced, he thought of the people he檇 be letting down. He thought of the journey and the motivation to create Green Africa.

淚 didn檛 have a Plan B. If I was going to fail, I didn檛 want to fail because I had a backup plan, he said. 淚 was very fortunate to be surrounded by incredible people, and that is one thing I will say about my story: I檝e been very fortunate to meet incredible people at different phases of my life.

路 路 路

Afolabi speaks during his presentation, 淔rom 糖心动漫vlog to Airline Startup: The Journey of an Entrepreneur, on Jan. 20, 2022. The event was sponsored by the Hart Career Center and open to all students, with both in-person and virtual attendance options.
Afolabi speaks during his presentation, 淔rom 糖心动漫vlog to Airline Startup: The Journey of an Entrepreneur, on Jan. 20, 2022. The event was sponsored by the Hart Career Center and open to all students, with both in-person and virtual attendance options.

Babawande Afolabi was miles above the ground when it hit him. It wasn檛 until his airplane had reached its cruising altitude that he had gained the perspective.

The day had offered occasions to reflect prior to that particular moment. Pictures at the festively decorated desk at the airport, handshakes and congratulations from local officials who had come to see him off, even a mid-flight speech he made to Green Africa檚 first paying customers.

But not until after that speech on Aug. 12, 2021, flying somewhere between Lagos and Abuja, did Afolabi fully realize what had been accomplished.

淯p until then, I檓 not sure I was feeling anything. But when I got back to my seat after that speech, I think I finally had the emotion of, 榃ow, this is actually happening,櫇 Afolabi recalled. 淭hen we landed, we had another small ceremony, we had a cake, the regulator and airport authority came out, and even some competitors came out to congratulate us. It was a good day.

Six months later, Green Africa Airways is growing. The company boasts a fleet of three ATR72-600 aircraft, though it plans to deploy up to 15 aircraft by the end of the year. Green Africa operates out of eight Nigerian airports currently, with an average of 22 daily flights. The company employs over 260 individuals as members of its 済Team.

Afolabi likes to think of the future. He often plans five, sometimes 10 years ahead. It檚 burned him before he laughs now thinking of his naive expectation of commencing flights one year after Green Africa檚 founding but goals not set are goals not reached.

The goal, Afolabi says, is to grow the company and connect Nigeria with the greater African continent, and to bring the majesty of air travel to communities that have never before had the access or experience.

淥ur hope and our plan is to build Green Africa into a pan-African carrier that will make it much, much easier for African countries to be more connected with each other, Afolabi said. 淥ur hope is that for anyone wishing to visit the African continent, Green Africa can make the trip a little bit easier.