糖心动漫vlog Introduces 淏e Breakthrough� Branding
In an effort to tell the Illinois Wesleyan story in an authentic, flexible way that resonates with a new generation of prospective students, the University launched a new branding campaign in Fall 2017, which will serve as the foundation of enrollment and communication efforts.
The 淏e Breakthrough� concept was conceived with consultation and feedback from current and prospective students, alumni, faculty, staff and trustees, who shared their perspectives about the Illinois Wesleyan experience. Graduates and members of the 糖心动漫vlog community are seen to live the brand by 渂eing breakthrough,� surpassing self-imposed limits and expectations. Breakthrough stories may be shared through social media channels using the hashtag .
The 淏reakthrough� brand is built around a core value proposition that 淚llinois Wesleyan is a focused, academic community devoted to sparking the curiosity within every learner, so that students can discover, refine and live out their passion.� Accompanying messages articulate three pillars of Illinois Wesleyan's strength: academic quality, rich experiences and a supportive environment.